BEHIND EVERY GREAT PIECE OF COPY...
is a downright creepy understanding of your ideal customer.
If you want to discover what makes your brand truly irresistible to perfect-fit buyers, it’s time to rethink your copy from the ground up.
It starts with getting clear on your story, your values, and your beliefs (and making sense of exactly why your audience really cares).
And it ends with your ideal clients trying to figure out how you magically get them (we told you it was creepy!).
How We Work
Great copy starts with great messaging. That’s because your key messages will appear in all of your core pieces of copy (your home page, about page, email sequences, and social posts). To discover the messages that will resonate and convert, we’ll align your unique brand story with the specific desires of your audience.
We follow a proven process to deliver consistent results:
We’re not mind readers (though our Enneagram obsession sometimes makes us feel like we are). That’s why our process begins with research and discovery. Our first subject is you – we want to capture your story and voice. Then we act like nosy baristas and start eavesdropping on your ideal clients, getting all the juicy stuff that everyone else misses out on. To extract even more customer language, we’ll create a survey for your list and interview your current and past customers.
After we’ve collected all our survey results, customer interview transcripts, and other messaging bits, we’ll settle in for a round of in-depth thematic analysis. We’ll pore over the research looking for relevant themes and trends. It’s how we make sense of the big picture stuff like “What do clients need to understand before hiring you?” and “What keeps your audience up at 2am (besides that after-dinner macchiato)?”. This is when your messaging starts to bloom.
We don’t do all this research just because we’re nosy (although…). We’ll transform spreadsheets and highlighted transcripts into an ROI-boosting messaging guide. The biggest thematic concepts and best client language will percolate through this guide. Your Single Origin Story messaging guide will include your brand story, brand voice, brand promise, key messages, and more. This will be your go-to resource when you’re writing for social, updating your about page, prepping for a launch, or sending out a weekly email to your list.
Need us to take some copywriting off your plate? Now that your messaging guide is complete, we’ll be able to tackle various copy projects in a Day Rate. We’re happy to discuss which projects are a great fit for us and which ones can be handled by your team.
For the best results, we recommend that new clients begin with our Single Origin Story messaging guide. Once that’s complete, you’ll have all that you need to write your own copy or you can hire us for a Day Rate.
SINGLE ORIGIN STORY
Discover your key messages and extract your unique brand voice
You don’t have to blend in anymore. Our Single Origin Story will help you align your brand’s most memorable messages with your audience’s desires.
Perfect for you if:
- You’ve grown your business by writing your own copy, but now you want clarity on how you can really stand out
- You struggle to talk about why you’re awesome without feeling braggy (or overwhelming your readers)
- You’ve recently pivoted (hello, 2020!) and you don’t know how to talk about your brand anymore
We’ll set our coffee mugs to auto-fill because you get our eyes and brains on your copy for a full day.
Need new copy ASAP? Hand us your copy to-do list and we’ll get to work!
Perfect for you if:
- You’ve got your Single Origin Story guide in hand and you’re ready for new copy
- Your current copy is a little stale (we can freshen up an email sequence or website copy to infuse it with more personality)
- You’ve got copy that’s not converting (we’ll start optimizing right away)
THE VISUALIZED CONVERSATIONS FRAMEWORK
Emailing your list can feel a little lonely. But by visualizing your reader, you can join the conversation already going on inside their head.
We apply all four elements of the Visualized Conversations Framework to every sequence we write so that readers always feel seen, heard, and understood.