CONNECTION HAPPENS IN THE INBOX
Good news – blasting your list with daily coupon codes and flash sales is a thing of the past. If you care about your customers, you have the power to do so much more with email marketing.
It all starts with listening to your customers and developing deep relationships with your readers. Once you truly understand them, you can prioritize connection (and let the conversions happen naturally).
That’s why we don’t write a single word without obsessing over your customer journey. Here’s how that looks…
How We Work
Email sequences that connect and convert don’t happen by accident. We follow a proven process so that you get effective emails the first time. Learn more about our 5-step process:
We’re not mind readers (though our Enneagram obsession sometimes makes us feel like we are). That’s why all of our custom copywriting projects begin with research and discovery. Our first subject is your brand – we want to capture your story and voice. Then we act like nosy baristas and start eavesdropping on your ideal clients, getting all the juicy stuff that everyone else misses out on. Need us to extract even more language? Great – ask us about customer surveys and interviews.
After we’ve compiled all of our customer data, we’ll settle in for a round of in-depth thematic analysis. We’ll pore over the research looking for relevant themes and trends. It’s how we make sense of the big picture stuff like “What do customers need to understand before buying from you?” and “What keeps your prospects up at 2am (besides that after-dinner macchiato)?”. This is when your messaging starts to bloom.
We don’t do all this research just because we’re nosy (although…). We’ll transform spreadsheets and highlighted transcripts into a robust email strategy for your shop. The strategy we develop here will be based on our research and used to shape the structure and flow of your new sequence(s).
We haven’t forgotten about your emails! Once you’ve signed off on the strategy, we’ll start writing your new sequence. We’ll do a round of internal edits before asking you to take a peek. You’ll have time to savor the first taste of your sequence before we open it up to feedback (don’t worry, you won’t have to do tedious work like hunting down commas). After finalizing the edits, we can plan the big reveal!
This is when we slide your copy over the bar. We’ll present it to you perfectly polished in Churchill Blue Willow china cups (well, in Google Docs anyway). From here, someone on your team can easily load the sequence into Klaviyo or your preferred ESP. We’ll be sure to include multiple subject lines for split testing, preview text, fun extras like GIFs, and a suggested send schedule. Once your emails are out in the wild, you’ll start building relationships and converting customers on repeat. So grab your favorite hot or bubbly drink and celebrate!
Sound good? Just pick the package that’s best for you.
FILL YOUR FLOWS
Turn readers into repeat buyers by sending relationship-building emails
Custom pricing: $2997+
Your list size has grown but your email revenue hasn’t. Fill your flows with custom conversion copy that lets you develop relationships with your readers (so that you can easily convert them into customers).
Perfect for you if you…
- Have happy customers who love your products, but folks who are new to your brand don’t quite get it
- Know that the DIY sequence you swiped from Mailchimp isn’t cutting it and you want to start over with a solid strategy in place
- Want to take your email marketing to the next level. Custom email sequences can help you make more money from email while delivering a delightful experience for your subscribers
Give your sluggish email sequence a boost in just 5 days
Have a hunch that something’s off in one of your email sequences? Spruce up your emails with conversion-focused recommendations from a pair of professional copywriters.
Perfect for you if:
- Your sequence isn’t getting the results you’d hoped for (and you could use a few quick wins to boost sales ASAP)
- You’re tired of wondering which parts of your sequence are costing you sales
- You’re comfortable implementing our suggestions on your own (you just need to know the right moves to make to improve your subject lines, CTAs, and overall effectiveness)
A full-day of strategy (at a laid-back pace that lets big ideas emerge)
Get access to two conversion copywriters for a full day of strategy via Voxer (a free walkie-talkie app for voice and text messaging).
We send messages back and forth, solving your biggest email marketing challenges over the course of a single work day. You’ll have plenty of time to reflect, pause, and actually implement.
Perfect for you if you…
- Need cut-to-the-chase clarity on topics like, “Which email flows will help me pay this month’s bills and which ones can wait?”
- Want help developing an email strategy, but you can’t afford agency rates
- Are a new DTC founder who’s ready to wrap your head around this whole email marketing thing
Our packages are designed to help you make the most of your email sequences whether you’re starting from scratch or just need help optimizing. If you need email copy written quickly, contact us to ask about Day Rates.