Website Messaging Audit

Is dull website copy diluting your brand?

Legacy brands can afford to be boring. But as a challenger brand, you need to give people a compelling reason to check you out.

Which means your website better say something more attention-grabbing than “We’re the best. Trust us.

If you can’t tell if your website copy is potent or powerless, we can help.

Send us up to 3 pages of your DTC website and we’ll send you a video review that breaks down what’s working and what’s a little lackluster.

After your Messaging Audit, you’ll know the next steps you need to take to light a fire under your website copy.

It’s the fastest way to learn if your website is enticing customers, influencers, and retail partners to stick around (or if you sound like just every other generic Shopify store).

“I just viewed your video twice – wow! Loved all of your comments. You both get where I’m trying to go.


“We just watched the walkthrough video and literally had to stop halfway because of how clear and overwhelmingly helpful it was.”


Make the most of your first impression

Your website is an introduction to your brand. If your site is 90% product grids and cliché phrases, you’re missing out on brand-building opportunities.

We’ll help you identify those high-impact opportunities by wearing both our strategy hats and our customer hats.

As professional copywriters, we’ll place our expert eyes on your copy, messaging, positioning, branding, and social proof.

But as semi-professional humans who shop online, we’ll also make note of times when we’re confused, skeptical, or otherwise tempted to close our browser (and never come back).

We have two big goals with each Messaging Audit:

  1. Identify missing social proof, brand narratives, or compelling bits of copy that improve brand affinity and the buying experience (so that you can add them!)
  2. Identify elements of your current site that erode brand trust, cause confusion, or add unwanted friction (so that you can get rid of them!)

We’ll also let you know what you’re doing right and what fixes are lower priority.

Your Messaging Audit includes

Video review of your website (up to 3 pages) – We’ll screenshare as we talk through first impressions, strategic feedback, and any big ideas that emerge.

List of recommended changes – You’ll also receive a document with our recommended changes so that you’ll understand exactly how to implement our advice. There’s decent odds we’ll throw in a few pieces of sample copy too.

Delivery within 1 week (5 business days) – We know you’re eager to improve your website. We’ll get to work right away so that you don’t have to wait.


The spark your site needs

A Messaging Audit is a great fit for any ecommerce brand looking for a solution that falls midway between we’ll just wing it in-house and I’m ready to hire top-tier experts to take this off my to-do list.

It’s perfect for you if you’ve been (impatiently) waiting for inspiration to strike, or if any of these are setting off alarm bells…

You need expert help to shine a light on brand blind spots, meh copy, and confusing messaging (so that you can stop the bleeding ASAP)

Your website matches what your brand used to be, but doesn’t reflect where you’re at now or trying to go next (maybe you recently added more SKUs, entered a new category, or discovered a copycat competitor)

Your products are great. But the way you talk about them leaves something to be desired (which means people are bouncing before ever discovering how cool your brand is)

You’re not even sure what your brand is trying to say anymore (so imagine how potential customers must feel when they check out your site)

Your messaging is alllll over the place (possibly because it was stitched together by a motley crew of branding agencies, AI bots, marketing interns, and your cousin who “dabbles in poetry on the weekends”)

Shine a light on your site

“I’m a big believer in getting expert eyes on your work because it will always make your writing convert better. It’s so worth it to have a second set of eyes to optimize your copy. If you’re thinking about working with Megan and Travis, DO IT!”