Copy IRL

Ever wondered what it takes to get free press for your ecommerce brand? Sign up to get real examples of the stories, messages, and hooks that demand attention.

This is what copy looks like in real life

There’s more to copywriting than subject lines and split testing. Your messaging shapes the way people talk about your brand.

Each week, we’ll send you a short email with one real-world example of an ecommerce brand that used their stories to boost brand awareness.

One idea-sparking example of a brand story, product narrative, elevator pitch, or differentiator statement as spotted in the wild (aka on the pages of the publications that people actually read)
Our quick insights into what makes that brand buzzworthy
Tips for how you can try it out (or at least convince your team to give it a shot)

Don’t try it all. Try what works.

Discover what ecommerce brands really say to steal the spotlight. Sign up to get curated examples of the captivating stories and compelling POVs that demand attention.