When there's a Starbucks on every corner...
be a local coffee roaster.
You know the one. The one that takes a stand by paying fair wages to farmers.
The one that prioritizes customer experience by hiring a friendly, knowledgeable barista who happily talks you through tasting notes.
The one you keep coming back to even though it’s farther from home and more expensive.
Why? Because Starbucks is a commodity – the cup you grab for a quick hit of caffeine at the airport.
But you? You’re so much more.
Your Story + Your Customers = Your Magic
Writing about yourself is awkward. Like eating peanut butter crackers during a Zoom meeting awkward. Too bad you have to do it all the time if you want customers to know that you exist.
Between your about page, welcome sequence, newsletters, social posts, and even your LinkedIn bio, you’d better get comfortable talking about why you’re so damn great at what you do.
Wanna know what makes it a whole lot easier? (And it’s exactly what good copywriters do before ever writing a word for a client…)
Identifying your key messages.
Your key messages are those perfect copy nuggets that follow you all over the internet (and even show their heads at conferences and on podcasts). And you’ll discover them by closely examining two things:
Your story (and your values, beliefs, and personality) and your ideal customers (specifically, their hopes, dreams, problems, and desires).
When you uncover your key messages, all those daily copywriting tasks start to feel effortless and exciting. And your audience will start to wonder, “where have you been all my life?!”
We dive deep into your story, your values, and your customers' experiences to uncover the messaging that makes your brand uniquely irresistible.
About Visualized Copy
Meet Megan & Travis
We’re Megan and Travis – a husband & wife copywriting team specializing in brand messaging.
Our sweet spot is creating research-informed, personality-packed messaging guides that help you become a memorable brand that attracts repeat buyers and raving fans.
We believe that the secret to developing an unforgettable brand happens when you align your story with your ideal customer’s desires.
That’s why we’re all about understanding your audience at a mind-reader level so that they see themselves in every email, in every post, and on every page.
We’re never far from our 4 cats (Kitty, Sadie, Uno, and Heidi). Seriously, they’re usually right on top of us.
We brew in the Chemex every morning. And when we travel, our research begins with coffee shops.
We’re wannabe bartenders. But 9 times outta 10, we trust the pros to make our drinks. (COVID update…we’re just wannabe bartenders!)
On the issues that matter
The official platform of Visualized Copy as illustrated in a selection of 18
random carefully curated facts.