About

Maybe we’re selfish, but we want to see our fav DTC brands succeed

Hey there, we’re Megan and Travis. We help cool* ecommerce brands with product positioning, brand messaging, and customer intel.

(*We think quality products, fun founders, and thoughtful CX are cool. DTC Twitter definitions of “cool” may not apply.)

Successful ecommerce brands are built on solid brand foundations

After years working as copywriters, one thing became clear: it didn’t matter if we were hired to write nurturing welcome flows, story-driven about pages, or conversion-focused product detail pages, the first step was always the same.

Dive into customer reviews, analyze the insights, and figure out why customers love different products and brands.

As much as it pained our egos, the real magic didn’t happen when we wrote clever headlines or persuasive CTAs. It happened when we developed narratives that aligned a brand’s stories with their customers’ desires.

The right stories make you well-positioned and ready to pounce

We noticed that the brands that were confident in their story, their audience, and their purpose were getting tons of attention…

While brands without much to say beyond “Buy this now….please” were struggling to weather the DTC storms.

It’s not that they didn’t have great products—they just didn’t know how to confidently rattle off an attention-grabbing brand narrative or product launch story on the spot. (← this is totally normal when you’re super close to your brand.)

That’s where we come in. We can see things from the customer’s perspective, not just the founder’s. And that means we can help you understand your audience, develop your perfect narratives, and finally articulate exactly why your brand’s so damn cool.

Meet Megan & Travis

We’re a two-person team here at Visualized Copy, so we thought you might want to know a little bit more about us. This is the stuff that really matters like our go-to beverage orders, Enneagram types, and what we’re not about.

Megan is wearing a red sweater standing outside in front of tropical plants

Megan is a Cat Shelter Manager turned Customer Service Rep turned Copywriter. She’ll be your lead writer and idea haver.

Bird watching
Enneagram 5
Diet culture
Vermouth
Cortado
Chewy

Travis is a Professional Violist turned Mindfulness Coach turned Strategist. He manages the client experience and takes the lead on customer research & analysis.

Baking
Enneagram 3
Hustle culture
Negroni
Americano
Foxtrot

(oh yeah, did we mention we’re married with cats?)